What is Shift?
Shift is a 96-page, family-based, monthly publication dedicated to providing its readers with education and motivation that will help them reach their personal life and fitness goals.

Shift will take proven weight loss and fitness methods found in publications such as Men’s Health and Fitness, and will then show its readers how to apply that knowledge to their everyday lives.

Working from the motto “Your Mind. Your Body. Your Life,” Shift will help its readers change their way of thinking about the weight loss and fitness processes, take what they have learned with them as they work to change their bodies, and combine both to help them improve their lives.

 
What's Inside?
The Locker Room - 10 – 12 pages of diaries, advice columns, tips, tricks, pointers, facts, and news about health, fitness, weight loss, etc. 

Success! - A 2-3 page feature about a real-life physical and life transformation. How did they do it? How long did it take? What would they tell others who are considering getting started?

Your Mind - 10 – 12 pages of columns and features focusing on the mental aspect of a life transformation. Examples of stories that would be found here are “Breaking Through The Wall – 32 Ways to Stay Motivated”, or “I Think I Can, I Think I Can – Why ‘Can’t’ Really is a Four-Letter Word”.

Your Body - 10 – 12 pages of columns and features focusing on the physical aspect of a life transformation. Examples of stories that would be found here are “The Power of the Push Up – Can’t Get to the Gym? Drop and Give us 20,” or “The ‘Rocky’ Workout – Train Like a Champion.”

Your Life - 12 – 14 pages of columns and features focusing on living a healthy life. Included in this department is the monthly “Fit Family” feature, helping Shift readers to reach and maintain a healthy family life. Examples of stories that would be found here are “Fun Fitness Getaways”, and “You’re Stressing. Stop.”

Cool Down - A one-page piece rotating humorous stories about weight-loss, workouts, before and after photos – the lighter side. Examples of pieces that would appear here are “How the Bench Press Almost Killed Me”, and “Five Reasons to Keep Your ‘Before’ Photo Out of the Reach of Your Co-workers”.